The Sign Research Foundation states that 54% of consumers have failed to find a business because the signage was too small or unclear. Visibility is one of the most important aspects of signage, and while it is one of the most cost-effective forms of marketing for your business, your signage will be ineffective if it cannot be seen by your target audience. Your business needs high quality, visible, signage to attract new customers. To increase visibility, it is important to consider the color, illumination, placement, and angle of the sign.
CONTRASTING COLORS
When creating a sign for your business, its design is one of the most important factors that will determine its effectiveness. You must consider elements like your business’ logo and brand colors. When it comes to choosing the color of your sign, it is best to consider if the colors are contrasting and pair well together. For example, imagine a sign with a black background and grey letters, or a yellow background with white letters. These will be challenging to read because the colors are too similar. When the colors on a sign are contrasting, it is easier to read, and improves its visibility.
ILLUMINATED SIGNAGE
During the day, most signs can easily be seen; however, at night when the sun goes down, the ease of visibility significantly decreases. A sign that is effectively lit allows for easy readability both day and night, and in any weather. Internally illuminated signs are easier to maintain, have a wide variety of options to fit your needs, and helps to ensure that your target audience can always view your sign with the most consistent levels of visibility in nighttime conditions.
PLACEMENT & ANGLE
While you need to determine what your signs are going to look like, you also need to determine their positioning. Objects like trees, landscaping, or buildings can cause consumers to lose sight of your sign. Even if you have perfectly designed the look of your sign, its effectiveness will be determined by its location. It is also crucial to consider the angle of the sign when determining its permanent location. Consumers can best view your sign when it is in front and facing them. Every angle of rotation will affect the visibility.
PARTNER WITH COMET SIGNS’ IN-HOUSE DESIGN TEAM
Properly designed signage attracts half of a business’s customers, placing more emphasis on the importance of signage that is visible to consumers. Comet Signs by Stratus has an award winning, in-house design staff ready to help you design your perfect sign package. Our designers have an average of over 20 years of experience and will work closely with your brand guidelines and marketing team to ensure brand consistency. Contact us today to begin designing your signs!