The signage throughout your physical location plays an important role in the brand image you portray to your customers. The quality of your signage impacts the way your customers perceive your branding, both good and bad. Signs that have faded over time, are damaged, dirty, or partially lit will decrease the overall appearance of your business. When implementing signage into your brand strategy, it’s crucial to look beyond installation to the maintenance options that will keep your signs looking beautiful for years to come.
THE IMPORTANCE OF SIGN MAINTENANCE
The effectiveness of your signage is contingent on its condition. Whether it’s a heavy storm, the sun, or animals – nature can take a toll on the quality of your signs. There are several types of maintenance issues that can damage your signage – here are a few you need to pay attention to in order to have the correct maintenance program in place.
- Improper lighting
One of the most common maintenance requests is for partially lit, or dim signage. Just like the lights in your home, illuminated signs may experience occasional outages. Whether it’s the whole sign or one LED, your signs are ineffective when they are not visible to your customers.
- Color Fading
Depending on the location of your sign, you may experience fading due to prolonged sun exposure. Fading can distort your brand colors and decrease the clarity of your sign. If your sign is fading, it may be time to reface or replace.
- Peeling and Cracking
While signs are made to withstand most heavy weather conditions, the older a sign is, the more prone they are to peeling and cracking. Materials can harden over time, making them more vulnerable to damage. It may seem like a minor issue at first, but it’ll only worsen as the sign continues to age.
As customers visit your location, signage is often their first interaction with your brand, so it’s important to make sure your signs are working properly. Signs with outages or clear damage will distort your brand and create a negative impression of your business in the minds of even your most loyal customers.
REFRESH YOUR SIGNAGE
An additional reason your signs may need to be repaired is that you may have made significant changes to your branding. The brand image you portray is crucial in drawing in new customers and growing your business. Has your business rebranded since your signs were first installed? Do you have out-of-date business hours on your doors or windows? Have you significantly altered the layout of your building? If you answered yes to any of these questions, then it may be time to make some important changes to your overall sign package. Your branding needs to be consistent throughout all your locations.
COMET SIGNS HAS EXPERIENCED TECHNICIANS READY TO HELP YOU
Your signage is an investment, so don’t let it go to waste with improper care and maintenance. Here at Comet Signs by Stratus, we use high quality materials when designing and manufacturing your signage to reduce your need for maintenance; but, should you find yourself in need of any service or repairs, we’re here to help! We have the equipment and the knowledge to respond to most of your maintenance requests within 48 to 72 hours. Contact us today and start your sign maintenance program.